Photo: Urban Decay

We all know someone whose eyes have perfect shimmering  shadow and precision kohl lines 24/7 . And we wonder who has the time or energy for that level of upkeep? Well wonder no more. Meet Urban Decays’ Eyeshadow primer potion. It may well have called itself ‘magic’ potion because this primer has day long staying power whilst maintaining a vibrant eye shadow finish. You just apply it from the tube or wand onto your lids and brush your shadow on top. We gave it the test by applying a line of dark shadow along the lash line at 7am.  By 8pm it was still going strong. Impressive. We are going to give Urban Decay the benefit of the doubt with their 24 hour of wear promise, sadly our partying lifestyle these days doesn’t quite roll around the clock to 7am anymore!

The original primer [pictured] works beautifully on all skin tones and dries invisibly and great for matt shadows. If you have any redness on your eyelids then Eden is the primer to try and the Minor Sin with its champagne shimmer is a brilliant base for shimmer shadows which is next on our shopping list. RRP £17. To find out more click here.