Introducing Greenery: the Pantone 2017 colour of the year inspired by nature and symbolising new beginnings. It has already divided opinion but Pantone rarely get it wrong: 2016 was the year of romantic ‘rose quartz’ which started a whole new jewellery colour trend, was the red carpet colour of the year and created a frenzy for the latest rose quartz iPhone.
Since 1999 the revered Pantone Colour Institute selects its symbolic colour of the year which it predicts will be seen across all aspects of modern life such as home furnishings, fashion and design. It’s a carefully crafted process which their colour experts comb the world for inspiration from current social and macro influences of the fine arts, architecture, fashion and technology. Who would have thought the latest ‘in’ colour would have such a precise and considered approach to it.
So why greenery? Described as a tangy yellow green that ‘speaks of our need to explore, experiment and re-invent’ says Pantone. It’s a symbol of hope amidst the difficult social and political background we are living. Can’t argue with that. Greenery captures the growing trend of our need to find ways of disconnecting with technology and re-connecting to nature. It taps into being more environmentally conscious and living minimally. To quote Vivienne Westwood it makes sense to adopt a “buy less, choose well, make it last” attitude.
In home decor, adding greenery through paint finishes, accent furniture, accessories or even appliances allows the tranquillity of the outdoors to create balance and harmony inside. Bringing physical greenery and foliage scents indoors is another way to make your stamp with the colour of the year.
Though you may need some convincing on greenery, chances are you will see it so often across so many influences that it might start to grow on you. Have a look at some key gems we have found that may change your mind.
Head over to Wear to read more about Greenery in our Fashion Colours For Spring feature.