The runways have spoken and pink is officially making a big comeback. But we aren’t talking offensive Barbie plastic pink or Legally Blonde vacuous pink. The new grown up pink in town is fresh and defiant and the rule book is out the window. When Valentino, Balenciaga and Celine reclaimed the colour at New York Fashion week, the fashion worlds’ antennas stood to attention.

Once a traditionally feminine colour with outdated gender bias, it is now being rebranded as a more playful, passionate colour with an emphasis on fun. The millennials have adopted pink for themselves with no gender agenda. It’s the colour of androgyny or so says India Knight. That’s why it appeals to both men and women alike.  And in it’s lighter hues it’s also one of the most flattering soft colours for most skin types.

And by the looks of what’s gracing the store fronts it’s going to be a pink Spring. If you’ve never embraced pink before then the choice of hues might persuade you to give it a go. From the more ethereal uber feminine dusty and candyfloss pinks to the sassy neons and fuscias, there is definitely a shade for everyone.

There are no hard and fast ways embrace pink this Spring season. Clashing  shades is encouraged so go ahead and juxtapose prints, textures and colours to get your own level of statement.

It’s refreshing then, that anything goes with this trend, so you can dust down your old favourites or go out and treat yourself  to a new slice of fuscia fever.

Check out a few of our key finds below.


From feminine dusty and candyfloss pinks to the sassy neons and fuscias, there is definitely a shade for everyone

Image: Bikini: Seafolly, faux snakeskin shoes: Caravella, Madinat Souk Dubai, Lipgloss NARS Easy Lover, Scent: Victoria Secret Love Addict, Eye shadow: Urban Decay Woodstock, Scarf: Stella & Dot ‘Embarcadero’, Clutch bag: Liebeskind, Hair ties: Adorable.

Hobbs Rosalie Dress £299

Links of London Dusty Pink Bracelet £110

Cashmere Rebel Star Pashmina £198

Newgate Watch £94.50 from Amara

Bimba & Lola Clutch £80

Dorothy Perkins Lace scallop dress £37