Whilst we’re still snuggled into our Winter knitwear right now, we could all do with a bit of cheering up. And by all accounts it’s going to be a bright bright SS18 as far as fashion trends go. We have already brought you the A to Z of SS18 London fashion week but now that Spring is edging closer we can start thinking about the new seasons wardrobe. The colour trends for SS18 are taking on two really opposing directions from strong, confident, vibrant primary colours to all manner of ice cream shades of pastels. If the fashion houses have anything to do with it, you will be wearing all of these colours together this season. At the same time!
Pantone recently announced ‘Ultra Violet’ Colour of the Year 2018 (as seen in Gucci’s SS18 collection in London Fashion Week in Sept). Deemed as ‘dramatically provocative’, the purple shade is said to communicate “originality, ingenuity and visionary thinking that points us toward the future.”
But despite Pantone’s predictions, it’s softer cousin lavender is the pastel colour choice this SS. Lavender is the splashed all over social media and street style of late. Think nail art, eye make up and frankly, anything unicorn. It’s a nudge to 2016’s Pantone Colour of the year, Millenium Pink (aka Rose Quarz) to get off it’s pedestal, there’s a new pastel in town. Although we’re not sure Millennium Pink is quite ready to retreat just yet.
Expect to see an abundance of sparkles and sequins (on anything), plastic, sheers, fringing, checks, florals and constructed denim. And for those of you who never know which bag to take out in the morning, this is your season as multiple bag wearing is the new micro trend.
Here’s Morello’s edit on the key trends to look out for this Spring / Summer 2018
We’re not going to lie, we kind of love this trend, although pastels are hardly a fashion breakthrough. Victoria Beckham, Tibi, Chloe and Hermes paved the way for the shows at London Fashion Week. From lemon sorbet, pistachio, soft lavender to sugary pink, ice cream hues are going to dominate the shops this SS.
Whether you team with neutrals, go monochrome gelato, dress up with denim or layer with neutrals, it’s about the easiest trend to add to your wardrobe.
Wipe Clean Plastic
As we are thinking about banning plastic straws, the fashion industry (noteably Chanel, Valentino & Anya Hindmarch) are embracing is anything plastic. Vinyl and plastic are set to be a big part of the season where anything transparent, shiny and wipe clean (hmmm) goes. From raincoats, shoes, briefcases to Valentino’s transparent purse (there’d be no messy crumpled up receipts in that then). To wear this look, it’s best to work it around your every day essentials and limit it to one piece per look – whether it’s a plastic trench coat, shoes, bags or belts. Who knows, plastic may be more wearable than we originally thought. We’re just hoping that there’s ventilation in the outerwear!
Image credit: Zara
Feeling brave? You might struggle to get away with a simple white t-shirt this SS, unless you’re teaming it with a big pop of colour. If pastels aren’t your bag then confident and bold primary colours might float your boat. The antithesis to the sugary pastel trend and the fashion industry’s retreat from anything inspid and boring. Make a statement with canary yellow, tomato red, primary blue and violet purple pieces.
Image credit: Tom Ford. Indigital
Denim is the new denim
Denim is no longer just denim. Granted it’s always had its styles and fads but the category has now evolved on a bigger scale. This SS your denim is officially about to be come office worthy. Styles you’ll be seeing more of: tailored jackets, belted dresses, double waisted, flared and tapered fitted jeans, turn up cuffs, big seam stitching and cargo and utility jeans. And that’s just a snippet.
Colour wise we’re talking saturated indigo blue, stone washed, bleached/pale white tones with blue fringes and frayed end cut offs. If you dare head-to-toe denim is the new look and the paint stained vibe is definitely in (there’s a DIY option there somewhere). Denim really is the new denim.
Image credit: Jimmy Choo
Get ready to sparkle and shine
Get ready to sparkle this SS. If you haven’t made the connection with Instagrams glittery & sparkly post add ons’ then you have now. Sparkle and sequins are definitely not just for evening anymore. We’re seeing a resurgence of disco inspired sparkle glamour from full on head to toe sequins to accessory embelishment. Cinderalla style jewel encrusted shoes are now the coveted wardrobe staple from court shoes to trainers and anything in between. We ask you, can you resist joining the glitter train?